The WILD Fund is a unique conservation initiative created by WildArk in partnership with Illuminarium Experiences to protect African wildlife and their habitats. Through this collaboration, a portion of all ticket and merchandise sales from WILD — Illuminarium’s groundbreaking virtual safari — directly supports community-led conservation projects across Kenya, Tanzania, and South Africa.
Opening in Atlanta in July 2021, WILD takes visitors on an immersive, day-long journey across Africa’s diverse ecosystems — from sweeping savannas to lush wetlands — showcasing the continent’s most iconic species in breathtaking detail. The experience expands to Las Vegas and Miami in 2022, with more global locations to follow.
By combining cutting-edge technology with storytelling, WILD allows people who may never travel to Africa to experience its beauty, connect emotionally to its wildlife, and learn about the urgent need for conservation.
The WILD Fund channels visitor contributions into on-the-ground projects run by local organizations that:
These projects embrace holistic, community-led approaches, ensuring both wildlife and local people can thrive.
Safaris create deep, lasting connections between people and nature — and often provide critical funding for conservation work. The WILD Fund aims to replicate that impact for a global audience, inspiring visitors and supporting the unheralded heroes working daily to safeguard Africa’s ecosystems.
Every ticket to WILD helps protect Africa’s wildlife for future generations. Learn more and donate here.
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